Gamestop has a new plan to get gamers to shop at their stores. They plan on taking the pre-order bonus content to a whole new level. (I focus on Pre-orders, but i’m sure they could also offer this content post launch for people to buy)

GameStop may fund exclusive content, but won’t be part of creative process, says CEO: Polygon

GameStop’s Involvement in Development Is Another Black Mark on Pre-Order Bonuses: Gamespot