Microsoft didn’t have permission to run adverts for Destiny due to exclusive marketing rights from Sony for the PS4/PS3. Xbox Marketing has bypassed this exclusive deal with a fake website for Destiny Fragrance.

Destiny Fragrance: The new fragrance by Xbox.

“OKAY, SO HERE’S THE LOWDOWN

Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn’t have permission to run adverts for the game.

So we didn’t.

Thanks for smelling that something was up.

Now get the game and become a legend.”

box launches mock ‘Destiny Fragrance’ amid advert block: CVG