Venturabeat is reporting that EA is doing away with its Online Pass Program. In this video, I explain how video game companies could be hurting themselves with the Online Pass Codes. Will Activision and Ubisoft follow suite and discontinue their programs that are meant to strike at the used game sales?

Yes, we’re discontinuing Online Pass,” EA senior director of corporate communications John Reseburg confirmed to GamesBeat in an e-mail. “None of our new EA titles will include that feature.

Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format,” Reseburg said. “We’ve listened to the feedback and decided to do away with it moving forward.

We’re still committed to creating content and services that enhance the game experience well beyond the day you first start playing