Free-to-play games on average lose 70 per cent of their userbase within the first day, EA’s play4Free VP has said.

Speaking at the London Games Conference 2012, Sean Decker provided a wealth of information for developers about how to become a success in the F2P market.

 He said that as well as typically losing 70 per cent of users ithin the first 24 hours, most games will often have just 15 per cent of their initial player count after seven days.

Decker explain that users would often as quickly during the period after a game’s release as being free meant no time or monetary commitment had yet to be made to the title.

“Developers need to get them to commit to the product for the long term,” said Decker.

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